Typography is 95% of design – it’s a driving force in all forms of communication art. Can you imagine reading a magazine, checking out a website, playing with an app or watching TV without text?
Larger businesses have more flexibility when it comes to their marketing as they have a higher budget, but that does not necessarily mean that they are being more effective.
At the end of the day, it’s results that count. Here are five common mistakes that can mean the difference between advertising that performs, and advertising that simply wastes your budget.