Turn Customers Into Walking Advertisements
Custom printed apparel is one of the most overlooked marketing tools small businesses have access to. When done properly, branded clothing doesn’t just look professional, it turns your customers, staff, and supporters into mobile billboards for your brand. Whether you’re preparing...
How to Design Business Cards That Actually Get Kept (And Not Thrown Away)
Business cards are not dead. Bad business cards are. In a world of QR codes, LinkedIn scans, and digital everything, a physical business card still has power. But only if it earns its place in someone’s wallet instead of the nearest trash...
How to Use QR Codes at Trade Shows That Actually Convert
Trade shows are busy. Conversations are short. Attention spans are even shorter. That’s why QR codes have become one of the most powerful tools vendors can use at events like Petawawa Showcase. But here’s the catch: most vendors use QR codes...
Why More Businesses Are Choosing Flexible Office Space Instead of Traditional Leases
The way businesses use office space has changed dramatically. Long-term leases, unused square footage, and rigid commitments no longer make sense for many professionals, startups, and growing companies. Today’s businesses value flexibility, professionalism, and efficiency, and that shift is driving...
How to Design Trade Show Booths That Attract Attention and Start Conversations
Trade shows are loud, busy, and competitive. Every vendor believes their product or service deserves attention, but only a fraction of booths actually earn it. The difference usually isn’t price or product quality, it’s booth design and approachability. A well-designed booth...
Why Most Small Business Websites Fail (And How to Fix Yours Before It Costs You Leads)
Most small business websites don’t fail because the business is bad. They fail because the website was built without strategy. A website should attract the right people, guide them clearly, and convert interest into action. Instead, many sites quietly leak leads...
Trade Show Marketing Materials That Actually Convert Visitors Into Leads and Sales
Trade shows, home shows, and vendor events offer something digital marketing cannot replicate, real conversations with real people. But simply showing up with a table and products is no longer enough. In a room full of vendors competing for attention,...
How to Maximize Your ROI as a Vendor at Craft and Trade Shows
Craft and trade shows remain one of the most effective ways for small businesses to connect with customers face to face. Yet many vendors walk away disappointed, not because shows don’t work, but because they weren’t prepared to work the...

