Marketing

How to Use QR Codes at Trade Shows That Actually Convert

Trade shows are busy. Conversations are short. Attention spans are even shorter. That’s why QR codes have become one of the most powerful tools vendors can use at events like Petawawa Showcase. But here’s the catch: most vendors use QR codes incorrectly. They slap one on a banner, hope people scan it, and then wonder why nothing happens. QR codes don’t convert on their own. Strategy does. Let’s break down how to use QR codes at trade shows in a way that actually...

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