Event Entertainment Archives

How to Design Trade Show Booths That Attract Attention and Start Conversations

Trade shows are loud, busy, and competitive. Every vendor believes their product or service deserves attention, but only a fraction of booths actually earn it. The difference usually isn’t price or product quality, it’s booth design and approachability. A well-designed booth doesn’t just look good. It lowers social friction, invites conversation, and makes it easier for attendees to understand what you do within seconds. In this article, we break down how to design a trade show booth that attracts attention, feels...

How to Maximize Your ROI as a Vendor at Craft and Trade Shows

Craft and trade shows remain one of the most effective ways for small businesses to connect with customers face to face. Yet many vendors walk away disappointed, not because shows don’t work, but because they weren’t prepared to work the show properly. When done right, a single weekend event can generate brand awareness, qualified leads, direct sales, and long-term customers. When done poorly, it becomes an expensive lesson. We’ve worked with hundreds of businesses preparing for in-person events, and the difference between...