Event Entertainment
16Feb

How to Design Business Cards That Actually Get Kept (And Not Thrown Away)

Business cards are not dead. Bad business cards are. In a world of QR codes, LinkedIn scans, and digital everything, a physical business card still has power. But only if it earns its place in someone’s wallet instead of the nearest trash can.  If you’re investing in business card printing for your company, here’s how to design them so they actually work. Why Business Cards Still Matter in 2026 At networking events, trade shows, meetings, and community events like Petawawa Showcase 2026, people still...

Branding, Business, Event Entertainment, Graphic Design, MarketingComments Off
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13Feb

How to Use QR Codes at Trade Shows That Actually Convert

Trade shows are busy. Conversations are short. Attention spans are even shorter. That’s why QR codes have become one of the most powerful tools vendors can use at events like Petawawa Showcase. But here’s the catch: most vendors use QR codes incorrectly. They slap one on a banner, hope people scan it, and then wonder why nothing happens. QR codes don’t convert on their own. Strategy does. Let’s break down how to use QR codes at trade shows in a way that actually...

Event Entertainment, MarketingComments Off
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How to Design Trade Show Booths That Attract Attention and Start Conversations
30Jan

How to Design Trade Show Booths That Attract Attention and Start Conversations

Trade shows are loud, busy, and competitive. Every vendor believes their product or service deserves attention, but only a fraction of booths actually earn it. The difference usually isn’t price or product quality, it’s booth design and approachability. A well-designed booth doesn’t just look good. It lowers social friction, invites conversation, and makes it easier for attendees to understand what you do within seconds. In this article, we break down how to design a trade show booth that attracts attention, feels...

Business, Event Entertainment, Printing & Signage, Promotional ProductsComments Off
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22Jan

Trade Show Marketing Materials That Actually Convert Visitors Into Leads and Sales

Trade shows, home shows, and vendor events offer something digital marketing cannot replicate, real conversations with real people. But simply showing up with a table and products is no longer enough. In a room full of vendors competing for attention, the businesses that succeed are the ones that look prepared, professional, and intentional. Trade show marketing materials are not decoration. They are tools. When designed and used correctly, they guide attention, start conversations, capture leads, and reinforce your brand long after...

Branding, Event Entertainment, Promotional ProductsComments Off
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19Jan

How to Maximize Your ROI as a Vendor at Craft and Trade Shows

Craft and trade shows remain one of the most effective ways for small businesses to connect with customers face to face. Yet many vendors walk away disappointed, not because shows don’t work, but because they weren’t prepared to work the show properly. When done right, a single weekend event can generate brand awareness, qualified leads, direct sales, and long-term customers. When done poorly, it becomes an expensive lesson. We’ve worked with hundreds of businesses preparing for in-person events, and the difference between...

Business, Event Entertainment, Promotional ProductsComments Off
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