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Larger businesses have more flexibility when it comes to their marketing as they have a higher budget, but that does not necessarily mean that they are being more effective.
To run a successful business, large or small, you need to have an effective marketing plan in place.
Larger businesses have more flexibility when it comes to their marketing as they have a higher budget, but that does not necessarily mean that they are being more effective. In this blog we are going to look at taking steps towards getting the most out of your marketing and advertising by having a plan in place.
First off, understand what you and your business want to accomplish. Some good questions to ask yourself are the basics. Who, what, when, where, why, and how. After answering these questions it should be clear on where you want to target, sell, and gain client base. This should make the rest of the process painless. For example, if your business sells snow shovels, you are not going to put up billboards in Hawaii. Follow me?
Next, you need to recognize who your target market is. Is your customer base younger people? Do you specialize by gender? Channel the focus on the largest percentile of your current client base because they are the ones who are imperative to the success of your business and if you don’t, your competitor will!
Just like the lottery, “Know your limit and play within it”. Set a reasonable budget to start. This way, you will not have to sweat over financials as your business equity grows! Most stories of businesses falling under are because they run out of money. The only way to make sure that does not happen, HAVE A BUDGET.
Get feedback! Talk to your current clients and see what they think works best or where they heard about you. They are the ones that are coming to your business so why not ask for a referral. If they are happy with your services and products surely they will offer a customer testimonial… which is a great form of advertising in itself!
My last point, make yourself clear and visible. It should never be a struggle for a potential client to find your phone number, email, or location. Have a clear website or Facebook page that is going to be a top hit when they hit “search”.
We have you covered. Here at GallantMEDIA that is what we take care of, looking after your marketing solutions to make it stress free. Call us and we can set you up with a beautiful website, advertising package, custom clothing, printing, event entertainment, or whatever else your business needs to be successful. Maybe we can meet up for a coffee to discuss some options. What do you take?
Have questions or need help with your marketing and promotion? Give us a call today: 613.629.2179 or toll free at 888.646.2179