The only way to build growth in a business is to brand it properly. No matter what size of business you are running, large or small, without a proper branding strategy in place you are setting yourself up for failure.
What is Branding? Branding is a chance to be innovative and to separate your business from your competitors. To simply define branding; it is what your business promises to your customer. It is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers. Expectations of what your business offers, comes directly from your branding. Will you be a business that offers high quality or high value, or some combination of both? Those are the most important questions to start your branding.
In today’s technological world, you need to be online. You need a website for your business. But before a website you need to have a simple, yet attractive logo. You need to promote yourself, by voicing your products, services, and accountability. To brand effectively you need to convey who, what, when, where, why, and how. Your branding is a combination of you and the customer.
Who are you?Your logo or branding should quickly depict who you are, what you do, and what you stand for. For example, GallantMEDIA is a worldwide web development and graphic design company. For that reason, our logo contains a graphic of a globe. This shows that we have no geographical boundaries for business; we can provide web and graphic solutions for any company in the world, regardless of where they may be located.
What do you offer?Every business has a mission of what they want to achieve and what they offer to achieve their goals. At GallantMEDIA our mission is to provide businesses with an affordable, professional branding experience. Our answer is always yes. When a client needs something we'll find a way to get it done, and we make that clear by always leaving our services open ended.
When are your services available?Most businesses are open regular business hours. If you run a retail business you are generally open seven days a week. On your website make sure your hours are listed clearly. If you are a business that needs appointments make sure it is made clear and that you are flexible in booking appointments. This all can be done on your website. GallantMEDIA is open 9-5 Monday to Friday. However, our website states that we will gladly make appointments after hours to meet the needs of our customers.
Where are your services available?Branding your location gives your business structure. Make sure to have professional, detailed signage so that is easy for prospective customers to see and understand what it is that you provide. Do you just provide services locally, or worldwide? Branding should leave a positive reminder that you are the place to go when needing a service or product in your field.
Why do you do it?The biggest failure for a business is doing something that you are not truly passionate about. Branding your business should be one of the most enjoyable things to do because you care about what you are branding. GallantMEDIA takes pride in developing web presence for clients. The satisfaction of our work comes when we see projects draw to fruition and other businesses benefit from our work.
How do you do this?Simple. Make a plan. The biggest mistake you can make is committing to a new business without a plan. Go over your goals, budget, and products. Be confident in your approach and what you have to offer.
Branding your business is the complete make up of who you are and what you do. Start off on the right track and stick to the plan you set out to do. Make a positive image of your business and you will get positive results.
Have questions or need help with your marketing and promotion? Give us a call today: 613.629.2179 or toll free at 888.646.2179